Visa and MasterCard pushing merchants to adopt the card associations' latest fraud protection programs.

March 27, 2004--Research and Markets announces the addition of this new report entitled "Online Card Authentication: Program Improvements Create a Strong Case for Merchant Adoption" to its offerings.

In an attempt to stem online fraud and increase online transaction volume, Visa and MasterCard are pushing merchants to implement the card associations' latest fraud protection programs, Verified by Visa and SecureCode.

This report questions:
- How widely adopted are the Verified by Visa and SecureCode programs?

- How can Visa and MasterCard drive greater adoption among issuers, merchants, and consumers?

- Should merchants implement these programs?

Information is also provided on Consumer Awareness and Adoption of Association Authentication Programs.

For a complete index of this report click on http://www.researchandmarkets.com/reports/54523

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